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Phiten Singapore Privacy Policy


By using the Phiten Singapore website, you are agreeing to the terms stipulated on this disclaimer notice. Our aim is protect your privacy by disclosing and explaining our online information practices.


To better understand the visitors of our site and improve the experience for you, we collect non-personally identifiable information. This includes cookies or other analytic services that helps us gauge the activity on our site. Rest assured, none of this information is used to identify you personally.

The information Phiten collects depends on the products purchased on site. Listed below are some examples:

  • Personal particulars – This may include your name, NRIC, FIN or passport number, address, telephone number, e-mail address, date of birth, credit card number, ordering information, demographical information and responses to survey questions.
  • Account information – This may include the membership programme you are enrolled in or other details related to your account with us.
  • Information regarding your purchase and use of our products – This includes purchase history, like your favourite products, frequency of purchase and so on.
  • Gift recipient's contact information – This includes their name, address and other pertinent information.


Phiten may collect your personal information when you:

  • Visit our website
  • Purchase our products either in-store or online
  • Sign up for our membership programme
  • Subscribe to our e-newsletters
  • Contact us with a product or service enquiry
  • Participate in our contests, surveys, lucky draws and/or other promotional activities


The Phiten Singapore website uses the Google AdWords remarketing service. This allows us to advertise to previous visitors of the Phiten Singapore site when they’re browsing through third party websites, including Google. This may mean that we advertise to previous visitors who were unsuccessful in filling out a form or who left us comments or reviews. This could appear in the form of an advertisement on the Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to a site. Any data collected on the Phiten Singapore site will be used in accordance with our own privacy policy and Google’s privacy policy.

Should you wish to completely opt out of interest-based advertising, you simply change your cookie settings or permanently turn your browser plugin on. You may also change your preferences for how Google advertises to through the Google Ad Preferences page.


Whatever information you share on the Phiten Singapore site remains confidential. We do not share this information with any outside party, apart from what’s necessary to complete an order – such as deliveries. Phiten may use your information for the following:

  • Process your online orders
  • Open an online account at your request
  • Personalize your online experience with content and offers that are tailored to your interests
  • Respond to enquiries and requests from you or people you have authorized
  • Inform you about products and services updates
  • Include you in surveys and contests
  • Enable you to post your content, such as comments or images
  • Facilitate networks of online social activity centered on our products and services
  • Conduct market research and customer satisfaction surveys
  • Membership matters where applicable
  • Provide updates, offers, invitations to events and deliver advertising messages via SMS / MMS, voice, Email or your mailing address with your prior consent or if otherwise permitted under local laws and regulations


Phiten does not sell or rent your email address to unrelated third parties. External contractors who have access to personal data are required to treat the personal information in a confidential manner.

Phiten may share your information with:

  • Business partners and vendors we work with to deliver product and services you purchase and use
  • Collaboration partners for any joint marketing and promotional campaigns, offers or contests
  • Industry regulators and other government organisations, as required by local laws and regulations
  • Financial institutions for purposes such as facilitating credit card payments
  • Research institutions for market analysis purposes


As we continue to offer our visitors new and different types of content and services, Phiten may modify our collection and use practices. Should there be a material change to our information practices, it will be applied only to information collected from the day of modification onwards. The privacy policy statement will be updated in accordance to that. This policy was last modified 30th June 2015.


Phiten limits the number of employees that have access to the databases that contain personal data, and all employees are advised of the importance of confidentiality. In addition, it is our policy to never send your credit card number via email. As an added safeguard, phitensg.com does not store credit card information with your registered online profile.

Our marketing messages aim to update you about our exclusive offers, rewards programme and special deals from us and/or our preferred partners. Kindly note that upon the withdrawal of your consent to any or all use of your personal data – depending on the nature of your request – we may not be able to continue to provide you with our products and/or services.


If you have questions or concerns with respect to our Privacy Policy, please feel free to email us at online@phitensg.com.